The digital world is changing the way customers research, order and pay for products and services – as well as how they give feedback on their “customer journey”. These increased possibilities lead to growing demands on services and products. Consequently, companies have to adjust their business models and respond to the developments.
Over the next months, the future think tank and its members will jointly gain important insights into and develop means of guidance. Here, it is our goal to better understand how people are changing the way they think, communicate, behave and consume. In addition, we want to learn more about how companies can cope with digital life models and lifestyles, what happens when customers participate in shaping products and processes, as well as the opportunities and risks coming along with these developments. Other topics areas address issues of cyber security and psychology in the interaction of humans and machines.