‘Digital living — what companies need to prepare for

The digital world is changing the way customers research, order and pay for products and services – as well as how they give feedback on their “customer journey”. These increased possi­bi­lities lead to growing demands on services and products. Conse­quently, companies have to adjust their business models and respond to the develo­p­ments.

Over the next months, the future think tank and its members will jointly gain important insights into and develop means of guidance. Here, it is our goal to better under­stand how people are changing the way they think, commu­nicate, behave and consume. In addition, we want to learn more about how companies can cope with digital life models and lifestyles, what happens when customers parti­cipate in shaping products and processes, as well as the oppor­tu­nities and risks coming along with these develo­p­ments. Other topics areas address issues of cyber security and psychology in the inter­action of humans and machines.

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